The first major footwear event of 2026 is locked in! Taizhou Binle Footwear is set to bring its full vitality to the 104th EXPO Riva Schuh (European Footwear World Expo) held in Italy from January 10th to 13th. Our booth, located at B3 E10, is poised to become the most eye-catching "footwear energy hub" at the show.

Before even approaching the booth, the transparent open-display layout catches your eye instantly: smart lighting extends along the contours of the shelves, making the texture and color of each pair of shoes look like they’re wrapped in a highlight filter. The on-site "foot-feel experience zone" takes immersion to the next level—waterproof tests involve direct water splashing, letting you watch droplets "slide off" the upper like a slide; the rebound of the shock-absorbing midsole feels like wearing a "trampoline" on your feet; the wear-resistant material area allows you to touch and rub the surface firsthand, intuitively feeling the durability of the hiking shoes. It turns "liking through photos" into "falling in love at first touch."

The core highlight of this exhibition is Binle’s grand launch of two new product lines—waterproof shoes and hiking shoes—accurately meeting the needs of both outdoor and daily scenarios:

This series is a "two-way fit" for outdoor enthusiasts and commuters:

The upper adopts water-repellent fabric, which can withstand dew and splashed mud in the wilderness, as well as rain puddles and coffee spills in the city—liquids "bounce off instantly" upon contact.

Sealed taped seams and reinforced stitching prevent moisture and sediment from "sneaking in."

Lined with breathable mesh and quick-drying lining, it quickly keeps feet dry after sweating during hikes or accidental water contact, eliminating stuffiness and stickiness.

The shoe design balances outdoor functionality with daily minimalism: it looks professional for mountain hikes and pairs seamlessly with workwear or casual clothes for daily commutes, connecting outdoor and urban scenarios with one pair of shoes.

Tailor-made for outdoor adventurers:

The upper combines wear-resistant suede with scratch-proof mesh, remaining "unscathed" even when stepping on gravel or brushing against thorns.

The midsole is made of high-elastic shock-absorbing material, acting like a "buffer pad" for your feet when walking on mountain roads, ensuring no soreness or fatigue even during long hikes.

The outsole features deep-lug anti-slip patterns, providing "spike-like stability" on wet, muddy ground and steep slopes.

Some fleece-lined styles are equipped with warm short fleece inside, keeping you cozy during winter mountain trips—your reliable partner for hiking and trekking.

Over the 4 days of the exhibition, Booth B3 E10 will be a lively "footwear exchange hub": the Binle team is well-versed in both "professional technical knowledge" and "casual chat"—want to understand the principle of waterproof coating? They can explain professional terms through interesting stories; want to customize the color and size of hiking shoes? They can adjust details and bulk plans according to your needs; prospective customers will also enjoy exclusive sample benefits.

From the ingenuity of Taizhou factories to the global debut at the Italian exhibition, Binle has always maintained the enthusiasm to "make good shoes adapt to every lifestyle." From January 10th to 13th, we welcome customers to visit Booth B3 E10: touch new products, test the foot feel, discuss your needs, and let a pair of good shoes become the link connecting us, sparking more business opportunities and surprises at this footwear event!